Squiggle Coffee
Squiggle Coffee is a small-batch specialty roaster I co-founded in Los Angeles, California, focused on curating unique, perfectly roasted beans that every coffee drinker will enjoy. Bold. Fruity. Sweet. Dark. Light. Delicious.
2022
Brand Development
Brand Strategy
Art Direction
Brand Identity
Oat
#F9EFDD
Acid
#D95D25
Berry
#7C9BCD
Green
#1D7254
Brand colors +
shapes by region
I aimed to create a flexible, recognizable, and educational design system. At a glance, consumers can identify the coffee regions and flavor profiles based on
the colors and shapes of the labels. Since we carry limited quantities of each bean, developing a system for return customers was key.
Americas
Africa
Asia
Front
Back
