Squiggle Coffee is a small-batch specialty roaster focused on making high-quality coffee approachable through unique, perfectly roasted beans. As a new brand entering the crowded specialty coffee market, Squiggle needed an identity that could communicate quality and expertise without feeling intimidating.

As Co-Founder and Design Lead, I developed the brand strategy, visual identity, product packaging, photography, and digital experience from the ground up. The goal was to create a flexible identity that could make specialty coffee feel playful and approachable. Good coffee should not be hard to enjoy!