Good Wine,
Fun times.

Nice That

Nice That is a concept wine brand created around the spontaneous moment of delight that comes after the first sip. The goal was to create a brand that felt approachable and expressive while still communicating the craft and quality associated with fine wine. Through vibrant, collaged artwork and bold, colorful labels, Nice That transforms each bottle into both a visual statement and a sensory experience, celebrating creativity as much as craftsmanship.

Year
2023

Role
Brand Development
Visual Identity
Art Direction

Brand colors + shapes

My love of color and abstract shapes came to life, creating a playful and approachable brand. Hand-cut geometric forms are the key to the repeatable visual language. I created a system that feels both expressive and scalable to various channels.