Nice That

Brand Identity
Art Direction
✳
2023

Nice That, is a concept wine brand born out of my dream to collaborate with a winery to merge fine wine with expressive design. Inspired by the spontaneous phrase you might say after your first sip, "nice, that" the brand captures that simple moment of delight and surprise. Through vibrant, collaged artwork and bold, colorful labels, Nice That transforms each bottle into both a visual statement and a sensory experience, celebrating creativity as much as craftsmanship.

Brand colors +
shapes by region

I aimed to create a flexible, recognizable, and educational design system. At a glance, consumers can identify the coffee regions and flavor profiles based on
the colors and shapes of the labels. Since we carry limited quantities of each bean, developing a system for return customers was key.