2023
Brand Identity
Art Direction
Nice That, is a concept wine brand born out of my dream to collaborate with a winery to merge fine wine with expressive design. Inspired by the spontaneous phrase you might say after your first sip, "nice, that" the brand captures that simple moment of delight and surprise. Through vibrant, collaged artwork and bold, colorful labels, Nice That transforms each bottle into both a visual statement and a sensory experience, celebrating creativity as much as craftsmanship.
Nice That
Brand colors + shapes
My love of color and abstract shapes came to life, creating a playful and approachable brand. Hand-cut geometric forms are the key to the repeatable visual language. I created a system that feels both expressive and scalable to various channels.
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