Where Science
Meets Self-Care

SolaWave

SolaWave entered the skincare market with a focus on accessible, at-home technology, but needed a stronger visual and verbal identity to distinguish the brand within an increasingly crowded, science-driven category. The opportunity was to make skincare technology feel less clinical and more approachable while maintaining the credibility and efficacy associated with the products.

Client
SolaWave

Year
2021

Role
Brand Strategy
Brand Development
Creative Direction
Visual Identity
Art Direction

Developing a graphic language and custom iconography using shapes inspired by SolaWave’s oval design helped establish consistency across all brand touchpoints, from social media to packaging.

Graphic Language

While designing the new visual language, I pitched a new brand voice for SolaWave. The goal was to create a confident, approachable, and concise voice that could reach a broad customer base and stand out in the scientific skincare industry.

Brand Voice

Establishing a visual direction that was sophisticated yet soft. The art direction focused on natural light in a comfortable setting, drawing attention to the products and how they would seamlessly integrate into anyone’s skincare routine.

Mood Board
Shot List Inspiration