Dylan Bikes and Things

Brand Identity
Art Direction

2020

Dylan Bikes and Things is a new Youtube channel for bikers, builders, and DIYers. I designed the brand identity to feel bold, dynamic, and adventurous as it was inspired by old-school drag racing and the iconic National Park entrance signs. The mark comprises a bold, angled typeface that gives the name a sense of movement and is paired with a punchy orange that draws attention to "& things," as the channel is much more than just bikes.

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