House Industries @ Vans
As a celebratory invitation, staying true to both the aesthetics
of Vans and House Industries was the most important factor
when designing. The accordion folds were intended to emulate
the opening of a shoebox and the exciting reveal of a brand new
pair of Vans featuring never before seen patterns. Each pattern
was featured on Vans Classic Slip-On for optimum visibility and presented on a postcard, as a takeaway for all that are invited.
The RSVP is featured on the final fold and perforated to tear off
and place it in the corresponding envelope.