House Industries @ Vans
As a celebratory invitation, staying true to both the aesthetics of Vans
and House Industries was the most crucial factor when designing.
The accordion folds were intended to emulate the opening of a shoebox
and the exciting reveal of a brand new pair of Vans featuring never before seen patterns. Each pattern was featured on Vans Classic Slip-On for optimum visibility and printed on a postcard, as a reusable takeaway.
The RSVP is featured on the final fold and perforated to tear off and
place it in the corresponding envelope.