Joy & a Half
Joy & a Half is an imaginary brownie bakery, designed around the idea of being the first and only bakery specializing in baking brownies.
Joy & a Half was created to bring people together through their love of chocolate. When visiting, my grandmother used the saying "Joy and a half" to express how happy she was to be with us. The overall feeling of familiarity and comfort was vital in designing the branding for the bakery.