In collaboration with the integrated marketing team, I designed a pop-up event that spotlighted Hairitage’s signature scent: cherry and amber, a softer scent that is warm, fluffy, and powdery. I created an intimate, scent-forward event space for 10 influencers to enjoy. The goal was to evoke the dreamy, fluffy feeling of the fragrance through a serene and playful environment. Blending soft lighting, plush textures, and thoughtful product placement, the space became an immersive reflection of the brand’s most iconic fragrance notes. Inviting guests to step inside the scent itself and shop an array of products.