Citizen Supply's current website lacks content, from actual products to the brands that they sell, making the website very singular, causing pain points for
its users including only being able to navigate using the main navigation, lack
of products, and lack of product and maker descriptions. These pain points
helped establish goals for both the design and its potential users.
• Provide the user with the maker‘s individual stories through extensive
product details including design process’ and material quality and care.
• Quickly search or filter through products
• Provide suggested content and makers
• Save products for later for easy re-ordering
To further the development of the website re-alignment, personas were
created to validate different user experiences and the goals established
for the re-alignment of Citizen Supply. After establishing Citizen Supply’s
ideal customer's and needs, I went on to develop style tiles to determine
the overall visual tone and design direction for the website re-alignment.