Citizen Supply

website redesign

Citizen Supply's current website lacks content, from actual products to the brands that they sell, making the website very singular, causing pain points for
its users including only being able to navigate using the main navigation, lack 
of products, and lack of product and maker descriptions. These pain points
helped establish
goals for both the design and its potential users. 

 Provide the user with the maker‘s individual stories through extensive
   product details including design process’ and material quality and care.​


Quickly search or filter through products

Provide suggested content and makers

Save products for later for easy re-ordering 


To further the development of the website re-alignment, personas were
created to validate different user experiences and the goals established
for the re-alignment of Citizen Supply. 
After establishing Citizen Supply’s
ideal customer's and needs, I went on to develop
style tiles to determine
the overall visual tone and design direction for the website re-alignment. 

Home page

The re-alignment of the Citizen Supply
Home page was designed to quickly cover key factors of the company by including
its mission statement, events, and how to become a part of the company; all while targeting the users with popular items
and brands to inspire their shopping. 

New arrivals 

The re-alignment of the Citizen Supply
new arrivals page was to solve their current problem of lack of content. Here the user
has can view a variety of products based
on their category and discover hand
selected new arrivals based on their
likes and previous purchases.

Product details 

The product details page was re-aligned
to give the users much more in-depth information about the product from its composition to how to take care of it. The user also has the opportunity to learn about the maker and what makes them unique enough to be featured in Citizen Supply. Suggested pieces to complete the look, similar brands, and other shopping categories are suggested to avoid
the singularity.

© 2020 by katie howard.