AR has quickly developed into the next best marketing tool for a lot
of notable brands. AR face filters allow consumers to interact directly
with their brand, establishing an approachable tone. With the help of Spark AR, a Facebook program, there are thousands of AR Face Filters from face tattoos to interactive product launches.
When researching the trend, I was intrigued.
Two questions came to mind.
How easy is it to make an AR filter, with little AR experience?
How do new Facefilters perform in a saturated market?
I went on to design four unique filters, paying close attention to two
filter trends that were used most frequently in my audience: particle systems and makeup filters.